How to Build an Engaged Audience with Your New Business Blog

When you build a new business, you of course need a blog to market your company. Why? Because this is the digital era. The modern marketing world where tech-savviness is revered, and the best businesses have a bunch of witty, clever things to say to market their customers and engage prospective audiences.

Need a place to start? Read on to discover how to build an engaged audience with a business blog that sells on interaction, communication, and fun.

Lead with an AWESOME Title That Defines Your Topics

What is your business all about? You need to build a persona for your company. One that speaks to your customers both personally and professionally.

Examples? If your business is all about custom sterling silver jewelry and handmade trinkets, engage potential consumers with an awesome title that expresses their love for the beautiful. Or, are you more grounded in bodywashes, soaps, and shampoos? Use witty puns to build a clever title that elicits excitement. Touch on popular topics that relate back to your business.

Follow the Three-Sentence Rules for Paragraphs

Humans, while naturally curious, are innately inattentive unless something engages their mind and emotions. You can’t do that with a big wall of text, so stick to three-sentence paragraphs and keep your sentences simple but creative. It’s the perfect storm for customers that either want to skim or take joy in reading what your business is all about.

Readers Love Visuals, so Use Pictures Whenever Possible

Most webpages are popular because they include cool pictures and engaging photographs throughout their content. Take the hint and do the same. Break up the monotony of paragraphs with business-related pictures that get attention. Make them funny, emotive, fun, quirky, or serious—but be sure they relate to what your company, and blog post, are all about.

Don’t Be Afraid to Express Your Opinions

In the age of technology, opinions are invaluable. You just need to look at comments sections on social media to know its true. So, express yours about your business topics, but don’t stray into personal arguments. “You catch more flies with honey than vinegar,” as the saying goes. Which in marketing means you snag more customers with positive vibes than negative opinions.

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